Transformation of Sports Goods Industry: From Production Manufacturing to Service Innovation

In recent years, domestic sports equipment manufacturing enterprises have been actively engaged in the exploration of transformation. The General Administration of Sport of China has explicitly stated in the "14th Five Year Plan for Sports Development" that it encourages sports equipment enterprises to research and develop home-based and intelligent sports equipment, and promotes the extension of sports equipment manufacturing to the service industry. The 2025 government work report further emphasizes the necessity of deepening the integration and development of advanced manufacturing and modern service industries to accelerate the development of service-oriented manufacturing.

Under the promotion of policies, many sports equipment manufacturing enterprises are gradually breaking away from the traditional model of "heavy production, light service", and achieving deep integration of manufacturing and service through innovative formats and expanding application scenarios, thus constructing a new industrial development pattern. This transformation process is not only related to the product itself, but also involves the comprehensive expansion of consumer scenarios.