From Manufacturing to Service: Diversified Exploration of China‘s Sports Goods Industry

Under the guidance of new formats such as marathon event operation and AI intelligent fitness centers, domestic sports equipment manufacturing enterprises are gradually exploring diversified transformation. From providing professional services for running clubs to creating new experiences for sports complexes, these enterprises are gradually breaking away from the traditional model of "heavy production, light service" and moving towards a new stage of service-oriented manufacturing.

The "14th Five Year Plan for Sports Development" released by the General Administration of Sport of China provides policy support for the transformation of the sports equipment manufacturing industry, encourages enterprises to research and develop home-based and intelligent sports equipment, and accelerates the extension to the service industry. On this basis, the 2025 government work report further proposes pilot projects to deepen the integration and development of advanced manufacturing and modern service industries, in order to promote the rapid development of service-oriented manufacturing.